Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies. Through our membership and leadership within ARF, we are poised to leverage its vast resources, network, and expertise to further our mission of empowering brands through the power of the scientific practice of advertising and marketing.
In addition to being a member, we are proud to announce our leadership role within ARF, where we will actively contribute to shaping the future of marketing measurement. Through our involvement in ARF’s committees, task forces, and initiatives, we aim to drive innovation, advocate for industry standards, and foster collaboration across the advertising ecosystem. Our leadership includes:
- Sami Rabb on the X-Channel Attribution Committee
- Rama Samanthapudi and Nichola Hillis (the Young Pro Chair) on the Modeling Working Group
- Nichola Hillis on the Women in Analytics Committee
- Dylan Lettie and Nichola Hillis on the Young Pros Committee
- Jon Lorenzini on the Social Council
A Commitment to Excellence
“Our partnership with ARF underscores our unwavering commitment to excellence and our dedication to delivering unparalleled value to our clients. We’re excited to continue to lead the way with transparency and trust with spend around marketing mix models through experimentation testing. We continue to be better positioned to meet the evolving needs of today’s marketers, while also shaping the way ARF navigates an increasingly complex and dynamic landscape with confidence and clarity,” Jon Lorenzini, VP of Marketing Science and Product Marketing at LiftLab.
At LiftLab, the future of marketing effectiveness starts here. We look forward to sharing our progress and achievements as we continue to raise the bar for excellence in advertising and marketing research.
