SEM Category Spend Optimization
LiftLab designed and executed SEM experiments for a large eCommerce Retail Client that produced profit yield curves across Google Paid Search.
Key Metrics At A Glance:
Challenge:
- Pinpointed the optimum spend level for each campaign.
- Uncovered $200K Annual Marginal Profit.
Optimizing a large Paid Search program in a highly competitive environment.
Solution:
Daily data reads and advanced analytics were used to develop Media Lift Curves for the targeted campaigns.
