Discover how Quicken optimized channel spend for higher efficiency and scalability
See how Quicken reallocated spend and maximized impact – resulting in a +19% gross revenue lift while maintaining incremental return on as spend (iROAS)
Smart Decisions, Real Results
Faced with a critical year-end sales push, Quicken turned to LiftLab’s marketing effectiveness platform for precise forecasting and budget optimization. Armed with data-driven insights, the team strategically reallocated spend, secured additional budget, and maximized impact—resulting in a +19% gross revenue lift while maintaining incremental return on ad spend (iROAS). With measurable success, Quicken’s leadership fully supported the investment, proving that smarter marketing decisions fuel tangible business growth.
Solution:
“Liftlab’s solution gave us the confidence to make significant changes to our media mix.
Stephanie Pierce,
Our business results proved we made the right choice.”
Quicken, Director of Growth Marketing
