Discover how Pandora maximized profitability and accountability across global teams with LiftLab
Learn how Pandora used real-time scenario planning and mROAS-focused strategies with LiftLab, reallocating just 2% of its budget to achieve a 9.5% increase in revenue and a 12.4% boost in profitability.
Pandora, one of the world’s largest jewelry brands, operates across six continents and 100 markets. With LiftLab, Pandora optimized its marketing investments with real-time insights, agile scenario planning, and mROAS-focused strategies, enabling continuous performance improvement, efficient budget management, and enhanced profitability.
Key Metrics at a Glance:
Main Challenge:
- Enhanced decision-making with real-time optimization and mROAS insights
- Improved profitability by 12.4% with scenario-based adjustments
- Achieved a 9.5% increase in revenue through targeted reallocations
Pandora faced the challenge of optimizing marketing spend while adapting to fluctuating consumer demand and unpredictable market conditions. The complexity of managing investments required near real-time insights to continuously improve performance and enable precise, data-driven decision-making.
Solution:
LiftLab provided Pandora with real-time insights and scenario planning, enabling weekly adjustments to media plans that aligned with fluctuating demand. Geo-test experiments delivered reliable, data-driven insights, fostering trust between marketing and finance teams for confident decision-making. By focusing on marginal return on ad spend (mROAS), Pandora optimized investments across channels to ensure profitability. Additionally, LiftLab’s centralized framework offered global alignment while empowering local teams with the flexibility to make market-specific decisions.
“LiftLab’s platform has been instrumental in helping us
bridge the gap between long-term strategic goals and the
need for frequent and short-term optimization. Their tools
allow us to respond dynamically to market conditions while
ensuring that our marketing strategy remains intact.”
Kasper Madsen,
Global Paid Media Analytics Manager
