Case Studies

October 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our October CYE episode.

Case Studies

8 min read

Cinemark Adapts ‘Measurement that Scales’

“In-the-Moment” Insights in a Dynamic Business

Case Studies

2 min read

Skims Delivers New Experiments with TikTok

Increases Revenue by 2.9% and Contributing Profit by 1.7%

Case Studies

12 min read

Thrive Market Ensures Every Dollar is the Next Best Dollar

Achieves Real-time Mix Modeling with Budget Fluidity

Case Studies

5 min read

SaaS Company Experiments with Google Branded Search

Fine-tuning Results in an Increased Profitability of 3.5%

Case Studies

5 min read

Uncovered $340K Annual Margin Profit

Facebook Prospecting Spend Opmization

Case Studies

5 min read

Uncovered $200K Annual Marginal Profit

SEM Category Spend Optimization