Budgeting and Planning
OUR PROMISE
Guide your marketing investment reviews by getting all parties – from your CFO, to your agencies to your ad partners – on the same page with your marketing initiatives individual and total contribution to revenue. Better track your marketing return on investment with LiftLab’s marketing planning software.
Remove the Guess Work from Your Marketing Planning & Budgeting
"How does the marketing planning software help me optimize for growth with a fixed budget?"
We help you to implement marketing budget constraints and settings to maximize the return for the last dollar spent. Our goal is to help you understand your marketing return on investment for all your marketing efforts.
"How does this marketing planning software help me optimize for a profit with a fixed budget?”
Our marketing planning software will help you to set parameters in the system to stop spending when you’ve met your revenue goals profitably.
"How did my media drive new customers offline vs. existing customers online?"
Our marketing planning system allows you to model and experiment against multiple business outcomes to assess how your media mix is impacting different customer cohorts.
THE CHALLENGE OF TRACKING MARKETING RETURN ON INVESTMENT
Conflicting Agendas and KPIS
With different voices in the room, different KPIs and different measurement approaches, your team can’t change the conversation around marketing effectiveness.
Our Solution
LiftLab’s Marketing ROI Dashboard gives you a complete view of your marketing performance across your online and offline media investments with numbers you can get behind to drive more effective investment review discussions.

Trusted by Innovative Brands
We didn’t understand why these channels weren’t growing. LiftLab has helped us to rebalance the funnel and make investments in both mid-funnel and upper-funnel initiatives and channels that we couldn’t do before.
We see LiftLab as a future-proof solution for attribution and marketing effectiveness in the cookieless era.
LiftLab gives us a comprehensive view of our performance and a means to estimate the marginal profitability of our last dollar spent. We can now optimize our budget by shifting spend to channels with higher marginal profitability, resulting in top-level improvements to spend efficiency as well.
Making “next dollar” spend decisions is the toughest part of managing digital media investments. We use LiftLab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.
Resources
- 12 min read
Thrive Market Ensures Every Dollar is the Next Best Dollar
- 4 min read
Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review
- 4 min read