Media Measurement Revisited with John Wallace and the team from the Analyst Power Hour

Recently our CEO, John Wallace had a ‘sit-down’ with the great talents – Moe Kiss, Michael Helbing, and Tim Wilson – from the Analyst Power Hour podcast to discuss multi-touch attribution, media mix modeling, and matched market testing. A range of entertaining topics, from experimentation to diminishing return curves, will leave you informed and amused. Thanks for tuning in!