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Picture of Charlotte Stewart
Charlotte Stewart

LiftLab and iProspect Team Up to Revolutionize Marketing Performance

LiftLab has announced their partnership with iProspect to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing. 

We’re beyond thrilled to share some exciting news—LiftLab has joined forces with iProspect, one of the world’s top digital-first media agencies, to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing. 

Why does this matter? Because brands are demanding smarter, faster, and more precise ways to get results from their ad spend. And that’s exactly what this partnership delivers. By combining iProspect’s expertise in digital strategy with LiftLab’s cutting-edge platform, we’re empowering brands to crush their goals and see marketing in a whole new way. 

What This Partnership Means for iProspect’s Clients 

We’re not just adding technology—we’re creating a better way for brands to succeed. Here’s how: 

1. Smarter Campaigns, Backed by Data

LiftLab’s platform transforms raw data into crystal-clear insights, helping iProspect clients make smarter decisions and fine-tune their campaigns for maximum impact. 

2. Automation That Scales 

Marketing at scale doesn’t have to be complicated. Our automation tools take care of the heavy lifting so brands can focus on growing, not grinding. 

3. Real-Time Results 

With LiftLab’s AI-powered tools, iProspect can zero in on what’s working in the moment—adjusting campaigns on the fly to capture opportunities and boost conversions. 

The Partnership That Will Change the Game 

“This is a great start to the new year,” says John Wallace, Co-Founder & CEO of LiftLab. “By teaming up with iProspect, we’re able to put our technology into the hands of even more brands, helping them take the guesswork out of media investment. Our platform is designed to pinpoint exactly where to invest to drive maximum ROI—and now, we’re scaling that impact through this partnership.” 

Josh Dwiggins, Chief Client and Strategy Officer at iProspect, shares our excitement: “LiftLab’s expertise in Marketing Effectiveness is the perfect match for our mission to deliver growth for clients. Together, we’re unlocking new opportunities to help brands thrive in an ever-evolving digital world.” 

What This Means for the Future 

This isn’t just a partnership—it’s a launchpad for innovation. By combining LiftLab’s unique ability to unify media experimentation, marketing mix modeling, and forecasting with iProspect’s powerhouse marketing strategies, we’re setting a new standard for what brands can achieve.

“Agencies should sit in the seat of strategic ownership. With LiftLab, we empower you to deliver game-changing value to clients by taking what’s traditionally outsourced and bringing it in-house. That’s how we elevate agencies to be the true strategic leaders they are,” Lars Feely, LiftLab’s VP of Agency Partnerships, shared about his vision for this partnership and future agency partnerships. 

We’re so excited to see how this collaboration helps brands not only meet their goals but blow them out of the water. Stay tuned—this is just the beginning.