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Science

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

The Art and Science of Marketing Performance: Getting Transparent About Measurement

These treatments aren’t wrong or bad, but the issue is whether this data massaging is transparent to the business. Statisticians or modelers may make these adjustments without market context or clear disclosure, or worse yet, the adjustment is a “kleven.” (a nod to “The Office” fans out there.) None of this bodes well for trust in measurement solutions.