Performance

September 24, 2024 – 11AM PT | 2PM ET

EPISODE 9

CYE Episode #9

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and Kasper Andersen, Director of Paid Media & Performance Marketing at Pandora Jewelry for our September CYE episode.

Blog

5 min read

What Drove That Sales Spike: The Season, the Promotion, or the Ad?

Two ways to tease out the impact of advertising versus seasonality or promotions.

Blog

2 min read

Set Your Measurement Right for Revenue Forecasting

Learn how to accurately forecast revenue by measuring diminishing returns and considering the full marketing funnel. These strategies will help you make data-driven decisions and prove marketing’s impact on revenue.

4 min read

Marketing Benchmarks are Worse Than Average

To understand the problem with marketing benchmarks, consider a company like SKIMS. A disruptor brand in the women’s shapewear space, SKIMS caters to women along a wide array of body shapes and skin tones – providing “solutions for everybody” that other shapewear brands overlook.