How Kim Kardashians’ SKIMS Brand Optimized TikTok Ad Spend Using LiftLab

We are excited to share the SKIMs brand customer success story, especially when they boldly experiment in new channels like TikTok. Here’s an example of one of the TikTok ad campaign experiments they ran in LiftLab: They knew that they could be understating the performance of TikTok. So they tested it out. When they quantified […]