How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership
Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity. LiftLab Partners With ANA to Maximize Marketing Effectiveness We’re thrilled to announce that LiftLab is […]
Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review
Whether it’s quarterly, monthly, or even every week, your investment review is a crucial opportunity to prove your marketing program’s value. It’s also a check-in you don’t want to waste. After all, it’s good to have Finance in your corner. Consider: per the latest Deloitte / Duke CMO Survey, over 40% of CMOs whose companies achieved below-market growth pointed to […]
How To Use Diminishing Returns as Your ROI Superpower
Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on. Test your marketing smarts on diminished returns with this one-question quiz: The brand’s Finance team has just approved an additional $10,000 to spend […]
Set Your Measurement Right for Revenue Forecasting
Yes, you can ace the “How can we hit this number?” question. One of the trickiest questions that marketers face from the CFO is whether Marketing can deliver a specific revenue target – and what the paid media breakdown looks like to get there. Answer that right, and you help prove the effectiveness of the marketing program overall, boosting […]
LiftLab is Flipping the Script
Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional. Dr. Dirk Beyer, PhD has been a leading data science innovator at companies including DoorDash, Uber, and Neustar (now part of TransUnion). He’s recently joined LiftLab as our Chief Data Scientist. As […]
Shoptalk Las Vegas 24 Key Takeaways
Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail. The sessions and attendees made us even more excited to attend Shoptalk Fall in Chicago later this year. As we reflect on the sessions and […]
A Visionary Leader in the Tech Space: Nitin Kumar
In today’s rapidly evolving technological landscape, leaders like Nitin Kumar, the visionary Chief Technology Officer here at LiftLab, stand at the forefront of innovation. Unsurprisingly, has been named among 10 Best Tech Leaders in India 2024 by TradeFlock. Nitin shares his journey, his insights on driving technological advancements, harnessing AI and ML, and shaping the […]
Elevating Marketing Effectiveness & Measurement with the Advertising Research Foundation
Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies. Shaping the Future of Measuring Marketing Effectiveness We are thrilled to announce our recent membership with […]
Weighing in on New Marketing Channels and What To Consider Before Diving In
Be wary of analytics, and experiment wisely: five ways to ensure ROI in up-and-coming outlets. New Marketing Channels Are Always Popping Up In 2023, Meta introduced AR ads on Instagram Reels, Lyft introduced in-app ads, and the New York City Transit Authority feted programmatic ad buys for their OOH inventory. With new ad outlets already on […]
Welcoming New Data Science Leadership to LiftLab
Dr. Dirk Beyer, LiftLab’s new Chief Data Scientist, brings a storied data background to LiftLab. In every industry, there are a handful of exceptional leaders who not only have deep experience in the field – they’ve helped shape it to what it is today and are leading it into tomorrow. One such leader is the newest LiftLab team member […]
