Marketing Effectiveness

EPISODE 10

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our Curve Your Enthusiasm episode.

Blog

2 min read

How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

Blog

4 min read

Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review

From better math to continuous improvement through experimentation, embracing these principles will spark more aligned conversations with Finance – and a higher-performing marketing program overall.

Blog

4 min read

How To Use Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on.

Blog

2 min read

Set Your Measurement Right for Revenue Forecasting

Learn how to accurately forecast revenue by measuring diminishing returns and considering the full marketing funnel. These strategies will help you make data-driven decisions and prove marketing’s impact on revenue.

Blog

5 min read

LiftLab is Flipping the Script

Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional.

Blog

2 min read

Shoptalk Las Vegas 24 Key Takeaways

Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail.

Blog

2 min read

A Visionary Leader in the Tech Space: Nitin Kumar

In today’s rapidly evolving technological landscape, leaders like Nitin Kumar, the visionary Chief Technology Officer here at LiftLab, stand at the forefront of innovation. Unsurprisingly, has been named among 10 Best Tech Leaders in India 2024 by TradeFlock. Nitin shares his journey, his insights on driving technological advancements, harnessing AI and ML, and shaping the future of marketing effectiveness.

Blog

2 min read

Elevating Marketing Effectiveness & Measurement with the Advertising Research Foundation

Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies.

Blog

3 min read

Weighing in on New Marketing Channels and What To Consider Before Diving In

In 2023, Meta introduced AR ads on Instagram Reels, Lyft introduced in-app ads, and the New York City transit authority feted programmatic ad buys for their OOH inventory. With new ad outlets already on the horizon for 2024 (how many brands will be launching a BeReal influencer strategy), one thing is certain: to succeed in marketing today, brands need to be strategic about if, and how, they invest in the latest channels.

Blog

2 min read

Welcoming New Data Science Leadership to LiftLab

We’re thrilled to welcome Dr. Dirk Beyer as our new Chief Data Scientist. With a PhD in Operations Research and leadership roles at Neustar, Uber, and DoorDash, Dirk brings deep expertise in data science. In this role, Dirk will lead our algorithm development, experimentation strategies, and guide our modeling and marketing science teams. He’s been an advisor since October 2023 and fully understands LiftLab’s innovative approach.