Learnings

September 24, 2024 – 11AM PT | 2PM ET

EPISODE 9

CYE Episode #9

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and Kasper Andersen, Director of Paid Media & Performance Marketing at Pandora Jewelry for our September CYE episode.

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  • 4 min read

“Steal from the Poor, Give to the Rich”: Using Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on.
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  • 2 min read

Shoptalk Las Vegas 24 Key Takeaways

Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail.
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