How To Use Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on. Test your marketing smarts on diminished returns with this one-question quiz:  The brand’s Finance team has just approved an additional $10,000 to spend […]

Shoptalk Las Vegas 24 Key Takeaways

Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail. The sessions and attendees made us even more excited to attend Shoptalk Fall in Chicago later this year. As we reflect on the sessions and […]