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leadership

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

A Visionary Leader in the Tech Space: Nitin Kumar

In today’s rapidly evolving technological landscape, leaders like Nitin Kumar, the visionary Chief Technology Officer here at LiftLab, stand at the forefront of innovation. Unsurprisingly, has been named among 10 Best Tech Leaders in India 2024 by TradeFlock. Nitin shares his journey, his insights on driving technological advancements, harnessing AI and ML, and shaping the future of marketing effectiveness.

Elevating Marketing Effectiveness & Measurement with the Advertising Research Foundation

Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies.

Embracing Marketing Mix Modeling’s Even Smarter Future

One of the world’s leading experts in Marketing Mix Modeling (MMM), Professor Koen Pauwels is a testament to the versatility of the field. His work spans three continents and has brought him into affiliation with brands as varied as Amazon, Heinz, Kayak, Kraft, Marks & Spencer, Microsoft, Nissan, Sony, Tetrapak, and Unilever. 

What’s Your Digital Media Marketing Learning Agenda?

Bala, Mike and I have met with nearly 100 brands in the last 18 months and can confirm that if you’re confused about paid media performance, you’re not alone. Most of you are reading this while finalizing holiday campaigns and negotiating with Finance for your 2020 budget. It’s a safe bet that Finance is asking hard questions about media performance. Providing clear answers remains difficult for everyone we have spoken with. Spoiler alert – there is no silver bullet or magic potion on the way.