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Influencer Marketing

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

Measuring The Impact of Influencer Marketing Through Customer Insights

Recently, we hosted our 2023 Customer Summit, where we had the opportunity to engage with our customers on several topics—one of the standout moments focused on the important topic of Influencer Marketing and how to measure its impact. Every marketing organization we spoke with was trying to assess this.