Dirk Beyer

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

Blog

5 min read

LiftLab is Flipping the Script

Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional.

Blog

2 min read

Welcoming New Data Science Leadership to LiftLab

We’re thrilled to welcome Dr. Dirk Beyer as our new Chief Data Scientist. With a PhD in Operations Research and leadership roles at Neustar, Uber, and DoorDash, Dirk brings deep expertise in data science. In this role, Dirk will lead our algorithm development, experimentation strategies, and guide our modeling and marketing science teams. He’s been an advisor since October 2023 and fully understands LiftLab’s innovative approach.