Analytics

September 24, 2024 – 11AM PT | 2PM ET

EPISODE 9

CYE Episode #9

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and Kasper Andersen, Director of Paid Media & Performance Marketing at Pandora Jewelry for our September CYE episode.

Blog

5 min read

What Drove That Sales Spike: The Season, the Promotion, or the Ad?

Two ways to tease out the impact of advertising versus seasonality or promotions.

Blog

3 min read

To See Why Last-Click Doesn’t Work, Try My Pizza

A thought experiment explaining the crucial importance of establishing a baseline.

Blog

2 min read

Set Your Measurement Right for Revenue Forecasting

Learn how to accurately forecast revenue by measuring diminishing returns and considering the full marketing funnel. These strategies will help you make data-driven decisions and prove marketing’s impact on revenue.

2 min read

Elevating Marketing Effectiveness with the Advertising Research Foundation

Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies.

3 min read

Weighing that hot new marketing channel? Read this first.

In 2023, Meta introduced AR ads on Instagram Reels, Lyft introduced in-app ads, and the New York City transit authority feted programmatic ad buys for their OOH inventory. With new ad outlets already on the horizon for 2024 (how many brands will be launching a BeReal influencer strategy), one thing is certain: to succeed in marketing today, brands need to be strategic about if, and how, they invest in the latest channels.

2 min read

PE Giant L Catterton Selects LiftLab as its Marquee Marketing Effectiveness Partner

The firm, which has made more than 250 investments in leading consumer brands across all segments of the consumer industry since its start, currently represents approximately $34B billion in assets under management–a true leader in shaping the future of the consumer brand landscape. To have been selected as a partner in its mission is an enormous honor.

4 min read

Marketing Benchmarks are Worse Than Average

To understand the problem with marketing benchmarks, consider a company like SKIMS. A disruptor brand in the women’s shapewear space, SKIMS caters to women along a wide array of body shapes and skin tones – providing “solutions for everybody” that other shapewear brands overlook.

4 min read

The Dirty Little Secret of Marketing Mix Models: Not All Models Are Objectively True

Recently, a CMO colleague shared a story about a marketing mix model. The data science team presented her with a model and spend recommendations, but intuitively, she felt some numbers just didn’t make sense. Not to worry, the lead modeler assured her – and proceeded to make changes to fit the CMO’s worldview.

2 min read

Bermuda “Triangulation”

Keeping with the pop culture theme of “Kleven” from my last post, a topic that has been swirling around the measurement space is “triangulation” which reminds me of Silicon Valley’s “Conjoined Triangles of Success.”

4 min read

Measuring the Impact of Influencer Marketing: LiftLab Customer Insights

Recently, we hosted our 2023 Customer Summit, where we had the opportunity to engage with our customers on several topics—one of the standout moments focused on the important topic of Influencer Marketing and how to measure its impact. Every marketing organization we spoke with was trying to assess this.