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Agency

EPISODE 10

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our Curve Your Enthusiasm episode.

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Agencies: Here’s Why It’s Better to Unify MMM and Incrementality Testing
  • 2 min read

The Benefits of Combining Marketing Mix Model and Incrementality Testing

Workflow efficiency gains and sharper insights await. Read why in the first article of our new agency-focused series.
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