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on Sunday, December 3rd, 2006 at 10:35 pm and is filed under Général.
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One Response to “Brands and 2.0 - proceed with caution”
My comment as a design/mix media agency is: don’t forget that you present your content differently following the media you use. That means: yes, advertising company are content creation company but you can’t create a consistent content without knowing the media and therefore you can’t forget the media. Otherwise you will miss your target. You don’t write the same way in a blog and in a book and in a flyer… So, no, crative agencies can’t free themselves from media. That’s wrong.
December 7th, 2006 at 12:09 pm
great for one of lift+ track !
My comment as a design/mix media agency is: don’t forget that you present your content differently following the media you use. That means: yes, advertising company are content creation company but you can’t create a consistent content without knowing the media and therefore you can’t forget the media. Otherwise you will miss your target. You don’t write the same way in a blog and in a book and in a flyer… So, no, crative agencies can’t free themselves from media. That’s wrong.