Comments on: Brands and 2.0 - proceed with caution http://liftlab.com/think/roberto/2006/12/03/brands-and-20-proceed-with-caution/ ux, interaction design and programming Mon, 08 Sep 2008 14:10:43 +0000 http://wordpress.org/?v=wordpress-mu-1.2.1 By: laurent bolli http://liftlab.com/think/roberto/2006/12/03/brands-and-20-proceed-with-caution/#comment-281222 laurent bolli Thu, 07 Dec 2006 10:09:20 +0000 http://liftlab.com/think/roberto/2006/12/03/brands-and-20-proceed-with-caution/#comment-281222 great for one of lift+ track ! My comment as a design/mix media agency is: don't forget that you present your content differently following the media you use. That means: yes, advertising company are content creation company but you can't create a consistent content without knowing the media and therefore you can't forget the media. Otherwise you will miss your target. You don't write the same way in a blog and in a book and in a flyer... So, no, crative agencies can't free themselves from media. That's wrong. great for one of lift+ track !

My comment as a design/mix media agency is: don’t forget that you present your content differently following the media you use. That means: yes, advertising company are content creation company but you can’t create a consistent content without knowing the media and therefore you can’t forget the media. Otherwise you will miss your target. You don’t write the same way in a blog and in a book and in a flyer… So, no, crative agencies can’t free themselves from media. That’s wrong.

]]>