Kinder eggs
Interesting piece of packaging here with these Kinder eggs, in a sort of matryoshka twist: like a set of dolls of decreasing sizes placed one inside the other. The yolk-like yellow container, in which a little toy is compacted, is inserted in a chocolate egg.
This piece of artifact is one of these highly intriguing carefully-designed object for several reasons:
- The way the designers manage to create small toys than can fit into this yellow box is imaginative and fascinating. There is even a rolled piece of paper to explain how to build the toys out of the separated pieces: the smaller manual on Earth perhaps. It’s also curious to see that this tiny space also have enough room for a small paper-based disclaimer in almost 10 languages.
- The yellow container is a curious objects that can be repurposed for lots of ways (for instance as a container for small items, like coins, or for kids to tinker out weird stuff)
- The toy series, constantly transformed and new, is also an on-going surprise (see for example people who collect them).
Does it tell us something about the future? I don’t know but it certainly reveals an interesting example of design with a size constraint here, surely a curious exercise to do “more with less” (and pack it into a yolk-shaped box).
May 25th, 2009 at 5:25 pm
Interestingly how design and experience changed over time.
I remember having toys from these eggs which came with much more single parts than lately, now those toys are pretty easily built together (maybe not being a child anymore it feels not as complicated as it used to).
Also the yellow inner egg changed and is nowadays more easy to open and provides better accessibility to the toys because of the “grips” which are new. And may sometimes save a visit to the dentist…
May 25th, 2009 at 5:40 pm
Good point Daniel, the toys used to be more complicated (and more creative). And yes I preferred the old egg design too.
June 19th, 2009 at 5:05 pm
[…] a long time I had meant to write a blog post about Kinder Eggs but Pasta & Vinegar (great blog, btw) beat me to it and does a great job of analyzing the Kinder Egg […]