http://liftlab.com/think/nova/2007/09/03/ubisoft-ceo-on-future-of-gaming/ mind/tech bazar from outer space Fri, 05 Sep 2008 22:50:03 +0000 http://wordpress.org/?v=wordpress-mu-1.2.1 http://liftlab.com/think/nova/2007/09/03/ubisoft-ceo-on-future-of-gaming/#comment-438671 Yves Grassioulet Mon, 03 Sep 2007 11:35:06 +0000 http://liftlab.com/think/nova/2007/09/03/ubisoft-ceo-on-future-of-gaming/#comment-438671 Nice post. This strategic move goes towards gaming-mixing media, but I still wonder whether it will help games achieving its high creativity. In a sum, we know that todays' games are often developed like Hollywood movies (considering their complex managed process), loosing their subversive and creative potentialities while forcing development to "think" like marketing. On the other hand, I do understand Ubi Soft's move from a fun/kid perspective. Back in 1985, I remember about the film - The Goonies - which I really liked as a kid. But when the video game was launched (Commodore 64 version) few months after, I clearly remember freaking out with my friends when thinking about "experiencing" the scenario. When we got stuck in the first level, we immediately went back to the movie looking for a hint. And it worked fine, we were kind of re-inventing the game itself and it was so much fun :) Nice post. This strategic move goes towards gaming-mixing media, but I still wonder whether it will help games achieving its high creativity. In a sum, we know that todays’ games are often developed like Hollywood movies (considering their complex managed process), loosing their subversive and creative potentialities while forcing development to “think” like marketing. On the other hand, I do understand Ubi Soft’s move from a fun/kid perspective. Back in 1985, I remember about the film - The Goonies - which I really liked as a kid. But when the video game was launched (Commodore 64 version) few months after, I clearly remember freaking out with my friends when thinking about “experiencing” the scenario. When we got stuck in the first level, we immediately went back to the movie looking for a hint. And it worked fine, we were kind of re-inventing the game itself and it was so much fun

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