Gibson identifies that his book, and I would say everything, has a Google aura. Although I would also say this aura, “is not a trend but a tradition”, for everything we can get our eyes, hands and minds onto has a seductive – aura of inquiry.

More interesting is the current default perspective that sees any identifiable or defining quality or characteristics of an idea, thing, person or experience etc that can be translated into a search term leading to knowledge about that given thing person or experience.

Is googling the verb of the decade?
Has Google made questioning hot again?

The googlization of perception makes any percept or concept a spectrum of search tactics leading to alternative climates of content. Perhaps then, there are no things, only questions, concepts and conversations.

Wired: One of the details that leaped out at me was the Adidas GSG9, named for the German counterterrorism squad. I felt certain you’d invented the shoe, but then I Googled it.

Gibson: The Adidas GSG9s were the obvious choice for the thinking man’s ninja. Nothing I could make up could resonate in the same way. There’s code in name-checking the GSG9 history — esoteric meaning. Something that started with Pattern Recognition was that I?discovered I could Google the world of the novel. I began to regard it as a sort of extended text — hypertext pages hovering just outside the printed page. There have been threads on my Web site — readers Googling and finding my footprints. I still get people asking me about “the possibilities of interactive fiction,” and they seem to have no clue how we’re already so there.