Hae-in - who is one of the members of the Lift team here in Korea - told me about “Navi Call Taxi”, a pretty cool service that women can use to be driven home safely. The concept is quite simple, even if I am afraid that we won’t see it anytime soon in Europe…

1. Call a taxi and give your location AND destination
2. The car picks you up, people you choose (parents/friends) receive a SMS with the name and number of the taxi you are in
3. The car is tracked via GPS in real time
4. If the car deviates from the normal trajectory (remember your destination is known and entered in GPS) an alarm is triggered.

The service was created after an incident where two girls got murdered by a taxi driver in this normally super safe country.

The combination of geo-localization and telecommunication technologies with our daily life will produce millions of opportunities for new and useful services like this one. More information about this future in Lift Asia’s Networked city session on Friday morning with Jeffrey Huang, Adam Greenfield and Yang Soo-In.