Jeff Jarvis: Saving journalism isn’t about saving jobs

Maybe we need fewer people in newsrooms and need to take money to hire a lot more people outside newsrooms to gather more news. Maybe we need to put resources into training those people or vetting their work. Maybe we simply need to recognize that news is no longer a monopoly business that can operate at monopoly margins and we need to prioritize where we put our resources. Maybe we need to look at online as a primary source of current news and at newspapers as a source of analysis and perspective and unique reporting. Maybe we can’t support daily newspapers everywhere. Maybe some of those journalists will become independent publishers (see: Debbie Galant at Baristanet) and newspaper companies will run ad networks.

(via Steve Rubel)

Jeff Jarvis: Saving journalism isn’t about saving jobs

Maybe we need fewer people in newsrooms and need to take money to hire a lot more people outside newsrooms to gather more news. Maybe we need to put resources into training those people or vetting their work. Maybe we simply need to recognize that news is no longer a monopoly business that can operate at monopoly margins and we need to prioritize where we put our resources. Maybe we need to look at online as a primary source of current news and at newspapers as a source of analysis and perspective and unique reporting. Maybe we can’t support daily newspapers everywhere. Maybe some of those journalists will become independent publishers (see: Debbie Galant at Baristanet) and newspaper companies will run ad networks.

(via Steve Rubel)

La BBC innove et intègre un formulaire à la fin de certains articles. Le formulaire permet aux personnes ayant été affectées par la nouvelle à communiquer leurs témoignages.

A voir en action sur cette triste nouvelle en provenance d’Afrique.

In action on the BBC site. It might have been here for months without me noticing, but it is the first time I see this form at the end of a story.

Check it out here.

Il fallait s’y attendre: les annonceurs qui ont payé de la publicité pour un programme particulier veulent profiter des revenus de la vente en ligne de ce programme.

TUAW: iTunes Music Store TV Terrifies Advertisers

Jason Maltby, co-president of national broadcast for media buyer Mindshare […]: “One could argue that if I’m a sponsor of Desperate Housewives, my commercial should be wherever Desperate Housewives goes, whether it’s on the phone or an iPod.”

C’est un raisonnement ridicule. Quand on loue un DVD on ne doit rien à la chaîne qui a racheté les droits de diffusion, même si elle vient de passer le film le jour même. Ça n’a aucun sens. Ce qui est intéressant c’est de voir à quel point un petit concentré de technologie peut changer toutes les règles du jeu…

That was to be expected: advertisers that paid ads for a specific TV show want their share of revenues from the ad-less, downloadable shows.

TUAW: iTunes Music Store TV Terrifies Advertisers

Jason Maltby, co-president of national broadcast for media buyer Mindshare […]: “One could argue that if I’m a sponsor of Desperate Housewives, my commercial should be wherever Desperate Housewives goes, whether it’s on the phone or an iPod.”

Crappy argument. Obviously when you rent a DVD you don’t owe money to whoever has bought the latest rerun of the movie you are watching. Senseless. But it is pretty amazing to see how one device can change the rules of the game.

Siemens just announced screens that are so thin and cheap they could replace paper in the near future for some applications.

This technology will be able to display context dependent information. It will for example be possible to change the language on a package at the touch of a button. From the Siemens web site:

A pillbox, for example, could display instructions for how it should be taken and provide this information in several languages with the push of a button. Admission tickets for trade shows could indicate the booths where various exhibitors are located. It’s also conceivable that small computer games will be on packages or that equipment boxes will display animations that give users step-by-step operating instructions when a button is pushed.

Link

This technology will have a major impact on publishing. Think of a newspaper whose ads would change depending on where it is read. What Google does with Adwords becomes possible in the printed world. Now I understand much better some of the recent strategic decisions of the search giant…

Siemens vient d’annoncer des écrans tellement fins et peu chers à produire qu’ils pourraient, dans un futur relativement proche, remplacer le papier pour certaines applications.

Cette technologie va entre autres permettre d’écrire des informations qui peuvent évoluer selon le contexte. Il sera par exemple possible de changer la langue d’un texte en appuyant sur un simple bouton. Pratique pour les emballages!

A pillbox, for example, could display instructions for how it should be taken and provide this information in several languages with the push of a button. Admission tickets for trade shows could indicate the booths where various exhibitors are located. It’s also conceivable that small computer games will be on packages or that equipment boxes will display animations that give users step-by-step operating instructions when a button is pushed.

Lien

Cette technologie va rendre possible les publicités ciblées dans la presse papier. Un journal pourrait très facilement savoir où il est en train d’être lu et adapter ses publicités en conséquence. Ce que Google fait sur le web avec Adwords devient possible dans la presse imprimée. Et du seul coup on comprend mieux certains choix stratégiques récents…

Un article très utile et intéressant sur les grandes tendances de l’économie des médias, un domaine que la technologie est en train de totalement redéfinir. L’article est un peu trop orienté sur le marché américain (comme quand ils parlent de l’émergence des médias hispaniques par exemple), mais il donne de très bonnes pistes de réflexion.

Les grandes tendances?

Les journaux réduisent leur voilure

the newspaper industry is in the midst of a long period of transition that will take 10 to 15 years. Such a transition will result in more consolidations and reductions in work forces, as the industry adjusts to playing a smaller role in news distribution and advertising.

Le print devient un complément du online

While online content has served as an adjunct to print for many years now, Trufelman believes that in the future the inverse will be true.

Toutes les sources deviennent égales

“Media credibility is at an all-time low. People are less concerned about source and more concerned about content.”

PR Week: 10 media trends to watch (via Sarah G)

Useful article on the big trendy in the media indutry. A little bit US centric (The growth of Hispanic media has already happened some 100 years ago around here) but a nice glimpse of what to expect in a field that is completely redefined by technologies.

The big trends?

Newspapers scaling down

the newspaper industry is in the midst of a long period of transition that will take 10 to 15 years. Such a transition will result in more consolidations and reductions in work forces, as the industry adjusts to playing a smaller role in news distribution and advertising.

Power shift between digital and print

While online content has served as an adjunct to print for many years now, Trufelman believes that in the future the inverse will be true.

All sources becoming equal.

“Media credibility is at an all-time low. People are less concerned about source and more concerned about content.”

PR Week: 10 media trends to watch (via Sarah G)