Archive for the ‘corporate bullshit’ Category

Cheap Inspiration Officer

Tuesday, November 13th, 2007

“Chief of inspiration” sounds like a huge imposture mixed with a permanent lie. “Inspiration officer” sounds as cool as “creativity feldmarschall”.

All these words combined ? Chief Inspiration Officer, one of the job titles of the future (oh really) and a huge proof that the company who uses it does NOT get how innovation and inspiration work in a connected world.