JDN: Blogs de marque : les pionniers témoignent

“au-delà du blog, l’avenir est aux médias interpersonnels. Aujourd’hui, 85 % du contenu sur le Web sont produits par des particuliers. Les marques n’auront jamais suffisamment de puissance pour maîtriser cela. Elles doivent participer à ce mouvement, en prenant la parole sur les blogs, les forums, les sites persos.”

Tout ce qu’il ne faut pas faire quand on lance un blog de marque, et quelques conseils précieux issus d’expériences réelles. A lire.

Forumblog.org, pas très actif pour le moment espérons que ça changera.

Forumblog.org, not very active but it might get better with a bit of link love.

C’est la question que se pose Wired qui est allé à la pêche aux informations auprès des patrons de réseaux de blogs américains, Nick Denton, Jason Calacanis et les autres.

Wired: Can Bloggers Strike It Rich?

Calacanis employs 120 bloggers and publishes 90 blogs […] with his writers making anywhere from $200 to $3,000 a month.

Wired is trying to put some figures on the blog networks business. Funny article, it is probably the part of the media where we have the coolest moguls… Check out Nick Denton’s quotes, and those of his “endlessly entertaining rival”, Jason Calacanis himself.

Wired: Can Bloggers Strike It Rich?

Calacanis employs 120 bloggers and publishes 90 blogs […] with his writers making anywhere from $200 to $3,000 a month.

En anglais dans le texte, un article du Philadelphia Inquirer repris par Yahoo News

Blogs can help boost a career or sink it

For businesses, blogs and other forms of personal Internet communication constitute a new frontier fraught with promise and peril. On the one hand, companies are scrambling to use them as a recruiting and marketing tool, and are encouraging some employees to blog. On the other, they are wondering how to deal with the damage that current and former employees and dissatisfied customers can do on the Web.

The result is a “mild level of social panic,’’ Rainie said. “The lawyers and the marketers are, in many cases, at least in covert war with each other.’‘

Mild level of social panic. Quelle expression extraordinaire! (via The Tao of Jeremy)

Blogs can help boost a career or sink it

For businesses, blogs and other forms of personal Internet communication constitute a new frontier fraught with promise and peril. On the one hand, companies are scrambling to use them as a recruiting and marketing tool, and are encouraging some employees to blog. On the other, they are wondering how to deal with the damage that current and former employees and dissatisfied customers can do on the Web.

The result is a “mild level of social panic,’’ Rainie said. “The lawyers and the marketers are, in many cases, at least in covert war with each other.’‘

Mild level of social panic. I love it! (via The Tao of Jeremy)

Une initiative intéressante du blog TechCrunch (a weblog dedicated to obsessively profiling and reviewing every newly launched web 2.0 business, product and service, flux rss ici). Ils publient une liste en dix points de ce qu’il faut faire pour être blogué par eux.

Si certaines recommandations ne s’adressent qu’aux seuls lecteurs de TechCrunch le plupart sont applicables à tout le monde. Une lecture intéressante pour tous ceux qui essayent de se faire repérer par les blogueurs en tout genre.

Top Ten Things You Can Do To Get Blogged

1. Build a kick ass company
2. Approach Bloggers Directly
3. Be Persistent
4. Start a Blog
5. Be humble
6. Be confident.
7. Be descriptive
8. Tell a Story
9. Don’t hide information
10. Don’t be a Jerk.

(via Micropersuasion)

Nice initiative from the people at TechCrunch (a weblog dedicated to obsessively profiling and reviewing every newly launched web 2.0 business, product and service, rss feed here). They published a list of what you should do to get blogged. While some recommendations only apply to those in their niche, most can be useful for all of us.

For the PR people trying to get bloggers to publish their stuff it is a must read.

Top Ten Things You Can Do To Get Blogged

1. Build a kick ass company
2. Approach Bloggers Directly
3. Be Persistent
4. Start a Blog
5. Be humble
6. Be confident.
7. Be descriptive
8. Tell a Story
9. Don’t hide information
10. Don’t be a Jerk.

(via Micropersuasion)

Quand tout le monde est en train de parler et de bloguer sur un sujet précis, j’essaye en général d’éviter la surenchère car je me dis que si vous lisez ne serait-ce que quelques blogs vous allez inévitablement tomber sur la nouvelle.

Donc aujourd’hui tout le monde craque pour le dernier livre de Seth Godin ou il parle des blogs. Et pour une fois je vais me lancer dans la mêlée car ce qu’il vient de publier est vraiment impossible à passer sous silence et se télécharge gratuitement au format PDF. Ne vous laissez pas impressionner par le nombre élevé de pages, le contenu n’est en fait pas si dense. En bon consultant le monsieur a bien enrobé ses dires pour les rendre plus crédibles.

Quelques citations, en anglais:

The third kind of blog is the kind most people imagine when they talk about blogs. […] These are the blogs that are changing the face of marketing, journalism and the spread of ideas. I want to call these VIRAL BLOGS.

They’re viral blogs because the goal of the blog is to spread ideas. Why? Lots of reasons—to get consulting work, to change the outcome of an election, to find new customers for a business or to make it easier for existing customers to feel good about staying.

The math behind viral blogs is astonishing. One person, $20 a month and an audience of several hundred thousand people! Even better, a viral blog stuffed with good ideas is going to influence millions of people who never even read the original.

Puis il y a les lois des blogs:

FIRST LAW: It’s not who you are, it’s what you say
Today, all printing presses are created equal. And everyone owns one. Which means that a good idea on a little blog has a very good chance of spreading. In fact, an idea from outside the mainstream might have an even better chance of spreading.

SECOND LAW: Actually, it doesn’t matter what you say, it matters who you are
And so the bloggers who have earned the asset of a following are more likely to spread spreadable ideas, which of course further reinforces their position at the top of the pyramid.
For a while.
Because if those bloggers get lazy or stupid or selfish, their audience will flee.

En fait je pourrais faire des dizaines de copier coller car presque tout ce qui est écrit le mérite. Je vais m’arrêter là et vous encourager vivement à lire le livre. Ca sera plus simple.