More new technologies reinventing shopping.

Seeking the latest in the ultimate convenient shopping experience, the i-Fashion Clothing Technology Center […] has developed what it calls the i-Fashion system.

With this new technology, a ten-second body scan creates an avatar twin of a shopper saving the person the trouble of trying on clothes in future shopping trips.

This first-of-its-kind technology is expected to increase choices for customers and boost clothing sales.

Link (via Seoul Digital City)

Basing the model on the prospect of allowing shoppers to save “the trouble of trying on clothes” sounds a bit off target. I thought trying clothes was precisely what people - and especially women - like in shopping. But this should change the way clothes are sold over the Internet, and in that aspect it’s very promising.

Four years after Second Life debuted, some marketers are second-guessing the money and time they’ve put into it. […]

most firms were more interested in the publicity they received from their ties with Second Life than in the digital world itself. “It was a way to brand themselves as being leading-edge,” he said. […]

Between May and June, the population of active avatars declined 2.5%, and the volume of U.S. money exchanged within the world fell from a high of $7.3 million in March to $6.8 million in June.

Link (via Bruno)

Time for a bit of I-told-you-so maybe ;)