I look forward to welcome you at Lift10 next May, our largest ever conference promises to be amazing :)

Lift10 will welcome 1000 participants from 40 countries to explore the most overlooked aspect of innovation: people. Known in the techno-parlance as users, consumers, clients, participants, prosumers, citizens or activists, people ultimately define the success of all technological and entrepreneurial projects. They adopt or refute, promote or demote; embrace, reject, or re-purpose. Their approaches are unique, influenced by cultural and generational diversity. A decade after the rebirth of user-centered design and innovation, it’s time to explore the myths and uncover the reality behind the “connected people”.

The conference will host sessions on:

Generations and technologies
How to go beyond the usual clichés on generations, with Seniors unable to use technology and Millenials ruining their future careers on Social Network? How to take a generation’s specific needs into account? Who are really the “digital natives”, and the “grey generation”?

The redefinition of Privacy
What is privacy in the 21st Century? Is personal security threatened by the massive collection of personal data by CCTV, GPS, mobile phones and web browsers? What is the situation in 2010? What are the implications?

Communities
Since 2006 Web 2.0 has celebrated the so-called “amateur revolution”. Did this revolution really happen? What did we learn in the past 5 years? Are we reaching the limits of web 2.0? How to create value for all parties involved?

Politics
Beyond the much talked-about political campaigns on Facebook, how to turn users into engaged citizens in public action? What are the opportunities and challenges of this evolution of politics?

The old new media
Newspapers are struggling, TV is not sure of what the future holds. What is at stake nowadays when informing, reaching and involving people? Did the so-called “old media” evolve? What will the media landscape look like in ten years?

Stories
Lift traditionally closes on a session dedicated to inspiring projects and perspectives. The speakers provide a unique point of view sure to make participants react and come up with new ideas of their own.

This year, the format will also evolve a lot, with the most notable changes being a totally new way for the audience and speakers to interact (more on this soon), and a new agenda based on the previous years feedback. Workshops will be spread more wisely, sessions will be more interactive, you will be able to travel on Wednesday morning and leave on Friday early afternoon, and much more. Check the full program here, and the first ten speakers!

We look forward to welcome you in Geneva :) Do not forget to register early, it helps us and you pay the cheaper early bird price!

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