“Publicy”, the rebirth of privacy
Update: welcome to the Techcrunch and Cnet readers, please be sure to check the 2010 follow-up post on the matter.
Privacy is not dead. It just went global and public, which doesn’t mean you can’t control what people know about you. Actually, it is now the other way around. Let me explain.
Every time I hear someone alarmed about “the death of privacy”, I remember my grandmother telling me her childhood stories, memories dating back to the beginning of the 20th century. Only a few decades ago, life was very different. You were part of a small community, spent all your life basically surrounded by the same people who ended up knowing almost everything about you.
Peoples’ horizon was family. Families, those constructions who often end up trapping human beings into roles. There was the one who’s successful, the one who’s rich, the one who’s cheating, the one who’s funny. Every person was tagged by the group, and everybody knew everything about everybody else. Any information would end up circulating, then become an eventual chip on one’s shoulder for all his or her life. There was much less privacy than today.
Is that what we are missing? Is what we have today really worse than that?
What happens with social networks is they publish information about you to the world. Two kinds of information: the ones you control, and the ones you don’t control.
The solution to fight the ones you don’t control has been known for years. If you can’t control the conversation improve it! Become the one stop source of info about yourself. Have a profile, more active than any other profile for all matters related to you. This way your content will always beat others’ content, and you get your control back. Then it’s up to you to not being photographed while drunk at that Spring break party. But that was a good ideas (not being photographed) well before Facebook right?
Now that you are back in the driver seat, you have your privacy back. Just of a different kind. You have built a space that could be called “publicy”, or “the plausible me”. It is a credible space where people expect to see information about you. Whatever credible information you say in there will be taken as true by the world.
That is your new privacy. A space that is public but that you control, where you can say anything you want and have it taken as true.
I love doing one thing on Facebook: using my status to say what I am NOT doing. I sometimes write “Laurent is in the train to Zurich” while I am sitting at my desk in Geneva. It’s just a way to prevent last minute calls for lunch on a busy day. I do it sometimes and mostly for fun, but I could also be lying on my relationship status, telling the world I am working on a project I want my competitors to think I am working on, saying I am at one place to cover the fact I am going to another. Your privacy is the fact that, through computers and distance, nobody can really cross check information anymore.
Privacy is here and doing well. It is just different, and not something that is granted at birth anymore. You have to create it, using the tools that were supposedly taking it away from you. You used to have to build your public image, now you have to build the private one. It’s a small change if you know how to do it.
January 29th, 2009 at 2:04 pm
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January 29th, 2009 at 10:38 pm
[…] friend Ben pointed me to a post about how privacy in today’s world is alive and strong, and while I agree with the main sentiment, I think the post is ultimately […]
February 6th, 2009 at 8:36 am
First time commentor but long time reader. Excellent blog you have going here, where is your RSS feed?
March 2nd, 2009 at 5:29 pm
[…] Leggi tutto l’articolo Scrivi un commento […]
March 8th, 2009 at 8:09 pm
[…] I read about a term Publicy. Laurent Haug in his blog post titled ” Publicy the rebirth of privacy” talks about an interesting phenomenon that is happening everywhere. He mentions that […]
November 17th, 2009 at 8:46 pm
[…] publicy in a different context. Laurent Haug, writes about this phenomenon in his blog post titled “Publicy, the re-birth of privacy” . I think the post captures the essence of the phenomenon that is hitting the young generation […]
December 31st, 2009 at 9:14 am
[…] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He […]
December 31st, 2009 at 10:29 am
[…] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He writes: The […]
December 31st, 2009 at 11:51 am
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December 31st, 2009 at 12:03 pm
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January 1st, 2010 at 6:48 am
[…] Stowe Boydや、彼に先立つそのほかの人たちは、この現象を「プライバシー」の反意語として「パブリシー(publicy)」と呼んだ。Stoweはこう書いている: パブリシーとは、要するに次のことだ: ものごとを隠さない、アクセスを招待者だけに限定しない、むしろパブリシーを前提とする一連のツールは、ものごとをオープンにし、オープンなアクセスを許容する […]
January 2nd, 2010 at 2:19 pm
[…] getting some link “love” from the big guys, with Techcrunch and Cnet both pointing to an early 2009 article I wrote on my take on privacy, something I believe you are not getting at birth anymore, but need […]
January 3rd, 2010 at 1:33 am
The part about the way of the smalls villages in older times is so true.
Today in bigs city, we often dont even know our neighboor’s names.
But when it’s calm in summer and that we all have the windows opened, i can hear the girl next door’s Messenger alert sounds. Lol.
January 4th, 2010 at 11:56 am
[…] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He writes: via […]
January 11th, 2010 at 12:48 am
[…] Boyd reflect on the the shift from privacy as the dominant view to publicy and quotes attributed to Laurent of LIFT […]
January 29th, 2010 at 5:31 pm
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February 2nd, 2010 at 12:38 am
[…] ‘course not. To my knowledge, the word was coined by Laurent Haug, who founded the Lift conference among other achievements. Stowe Boyd wrote about this being the […]
February 11th, 2010 at 7:50 pm
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April 27th, 2010 at 10:04 am
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August 24th, 2010 at 1:46 pm
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August 25th, 2010 at 2:09 pm
[…] Laurent Haugh diz que «A privacidade não morreu. Simplesmente tornou-se global e pública, o que não significa que não possamos controlar o que as pessoas sabem acerca de nós. Realmente, passa-se o oposto.» Explica que não há muito tempo atrás, algumas décadas, o nosso horizonte social era muito mais limitado, ficando-se pela família e alguns amigos e colegas. Essas pessoas eram facilmente rotuladas, acabando por prendê-las a papeis que desempanhavam: havia o homem de sucesso, o que enriqueceu, o enganador, o engraçado… Qualquer um de nós era etiquetado pelo grupo e todos sabiam tudo acerca de todos. A informação circulava e acabava por se tornar uma marca, por vezes indelével, que tínhamos que transportar tatuada na testa para o resto das nossas vidas. O que se passava, então, era que estávamos rodeados de pessoas que sabiam tudo sobre nós. Tínhamos muito menos privacidade que hoje em dia. «Se não podes controlar a informação, melhora-a!» […]