“Publicy”, the rebirth of privacy

Posted: January 29th, 2009 | 26 Comments »

Update: welcome to the Techcrunch and Cnet readers, please be sure to check the 2010 follow-up post on the matter.

Privacy is not dead. It just went global and public, which doesn’t mean you can’t control what people know about you. Actually, it is now the other way around. Let me explain.

Every time I hear someone alarmed about “the death of privacy”, I remember my grandmother telling me her childhood stories, memories dating back to the beginning of the 20th century. Only a few decades ago, life was very different. You were part of a small community, spent all your life basically surrounded by the same people who ended up knowing almost everything about you.

Peoples’ horizon was family. Families, those constructions who often end up trapping human beings into roles. There was the one who’s successful, the one who’s rich, the one who’s cheating, the one who’s funny. Every person was tagged by the group, and everybody knew everything about everybody else. Any information would end up circulating, then become an eventual chip on one’s shoulder for all his or her life. There was much less privacy than today.

Is that what we are missing? Is what we have today really worse than that?

What happens with social networks is they publish information about you to the world. Two kinds of information: the ones you control, and the ones you don’t control.

The solution to fight the ones you don’t control has been known for years. If you can’t control the conversation improve it! Become the one stop source of info about yourself. Have a profile, more active than any other profile for all matters related to you. This way your content will always beat others’ content, and you get your control back. Then it’s up to you to not being photographed while drunk at that Spring break party. But that was a good ideas (not being photographed) well before Facebook right?

Now that you are back in the driver seat, you have your privacy back. Just of a different kind. You have built a space that could be called “publicy”, or “the plausible me”. It is a credible space where people expect to see information about you. Whatever credible information you say in there will be taken as true by the world.

That is your new privacy. A space that is public but that you control, where you can say anything you want and have it taken as true.

I love doing one thing on Facebook: using my status to say what I am NOT doing. I sometimes write “Laurent is in the train to Zurich” while I am sitting at my desk in Geneva. It’s just a way to prevent last minute calls for lunch on a busy day. I do it sometimes and mostly for fun, but I could also be lying on my relationship status, telling the world I am working on a project I want my competitors to think I am working on, saying I am at one place to cover the fact I am going to another. Your privacy is the fact that, through computers and distance, nobody can really cross check information anymore.

Privacy is here and doing well. It is just different, and not something that is granted at birth anymore. You have to create it, using the tools that were supposedly taking it away from you. You used to have to build your public image, now you have to build the private one. It’s a small change if you know how to do it.


26 Comments on ““Publicy”, the rebirth of privacy”

  1. 1 Putting people first » “Publicy”, the rebirth of privacy said at 14:04 on January 29th, 2009:

    [...] Read full story   Leave a Reply [...]

  2. 2 Blurring Borders » Blog Archive » Is Privacy Really Alive And Kicking? said at 22:38 on January 29th, 2009:

    [...] friend Ben pointed me to a post about how privacy in today’s world is alive and strong, and while I agree with the main sentiment, I think the post is ultimately [...]

  3. 3 Shockwave games said at 08:36 on February 6th, 2009:

    First time commentor but long time reader. Excellent blog you have going here, where is your RSS feed?

  4. 4 Putting People First in italiano » “Publicy”, la rinascita della privacy said at 17:29 on March 2nd, 2009:

    [...] Leggi tutto l’articolo   Scrivi un commento [...]

  5. 5 Kshitiz Anand » Blog Archive » On Publicy said at 20:09 on March 8th, 2009:

    [...] I read about a term Publicy. Laurent Haug in his blog post titled ” Publicy the rebirth of privacy” talks about an interesting phenomenon that is happening everywhere. He mentions that [...]

  6. 6 Kshitiz Anand » Blog Archive » The side effects of FBing! said at 20:46 on November 17th, 2009:

    [...] publicy in a different context. Laurent Haug, writes about this phenomenon in his blog post titled “Publicy, the re-birth of privacy” . I think the post captures the essence of the phenomenon that is hitting the young generation [...]

  7. 7 We All Live In Public Now. Get Used To It. said at 09:14 on December 31st, 2009:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He [...]

  8. 8 We All Live In Public Now. Get Used To It. | Channel321 said at 10:29 on December 31st, 2009:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He writes: The [...]

  9. 9 We All Live In Public Now. Get Used To It. said at 11:51 on December 31st, 2009:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He writes: The [...]

  10. 10 We All Live In Public Now. Get Used To It. | Newsfed - Aggregate local and tech stories with related videos and tweets! said at 12:03 on December 31st, 2009:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He [...]

  11. 11 すべてを公開しながら生きる生き方, それがふつうだと思おう said at 06:48 on January 1st, 2010:

    [...] Stowe Boydや、彼に先立つそのほかの人たちは、この現象を「プライバシー」の反意語として「パブリシー(publicy)」と呼んだ。Stoweはこう書いている: パブリシーとは、要するに次のことだ: ものごとを隠さない、アクセスを招待者だけに限定しない、むしろパブリシーを前提とする一連のツールは、ものごとをオープンにし、オープンなアクセスを許容する [...]

  12. 12 Laurent Haug’s blog » Blog Archive » Following up on "Publicy" said at 14:19 on January 2nd, 2010:

    [...] getting some link “love” from the big guys, with Techcrunch and Cnet both pointing to an early 2009 article I wrote on my take on privacy, something I believe you are not getting at birth anymore, but need [...]

  13. 13 TulipVorlax said at 01:33 on January 3rd, 2010:

    The part about the way of the smalls villages in older times is so true.
    Today in bigs city, we often dont even know our neighboor’s names.
    But when it’s calm in summer and that we all have the windows opened, i can hear the girl next door’s Messenger alert sounds. Lol.

  14. 14 "We All Live In Public Now. Get Used To It." Agree? Disagree? « health care commentaries from around the world said at 11:56 on January 4th, 2010:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He writes: via [...]

  15. 15 On privacy and the new publicy | what is a bank to do? « The Bankwatch said at 00:48 on January 11th, 2010:

    [...] Boyd reflect on the the shift from privacy as the dominant view to publicy and quotes attributed to Laurent of LIFT [...]

  16. 16 Richard Petersen » Blog Archive » Who is the ME in Social Media? said at 17:31 on January 29th, 2010:

    [...] describing publicy, Laurent Haug paints a picture of what he refers to as the “plausible you,” but it is his idea around [...]

  17. 17 The Word: Publicy | twopointouch said at 00:38 on February 2nd, 2010:

    [...] ‘course not. To my knowledge, the word was coined by Laurent Haug, who founded the Lift conference among other achievements. Stowe Boyd wrote about this being the [...]

  18. 18 Studio Manifesto|Open Your Mind To The Social Web Pt. 2 said at 19:50 on February 11th, 2010:

    [...] Laurent Haug’s post “Publicy”, the rebirth of privacy, “Privacy is here and doing well. It is just different, and not something that is granted at [...]

  19. 19 We All Live In Public Now. Get Used To It. | Technology Magazine said at 10:04 on April 27th, 2010:

    [...] Boyd, along with others before him, calls this new state of exposure “publicy” (as opposed to privacy or secrecy). He [...]

  20. 20 The price of privacy « BuzzMachine said at 16:43 on August 5th, 2010:

    [...] It takes effort to create privacy — or to build a private image, as Laurent Haug argues. If you decide not to bother, if you opt out of using [...]

  21. 21 The New Economics of Privacy? | Media and Tech said at 17:41 on August 8th, 2010:

    [...] It takes effort to create privacy – or to build a private image, as Laurent Haug argues. If you decide not to bother, if you opt out of using [...]

  22. 22 Stephan Engl » Identity = Target said at 13:46 on August 24th, 2010:

    [...] like the way Laurent Haug suggests that despite all the controversial discussion recently, privacy is still here and doing well: It is [...]

  23. 23 » Pseudo #0001: o Público e o Privado na Web Social @ grau zero said at 14:09 on August 25th, 2010:

    [...] Laurent Haugh diz que «A privacidade não morreu. Simplesmente tornou-se global e pública, o que não significa que não possamos controlar o que as pessoas sabem acerca de nós. Realmente, passa-se o oposto.» Explica que não há muito tempo atrás, algumas décadas, o nosso horizonte social era muito mais limitado, ficando-se pela família e alguns amigos e colegas. Essas pessoas eram facilmente rotuladas, acabando por prendê-las a papeis que desempanhavam: havia o homem de sucesso, o que enriqueceu, o enganador, o engraçado… Qualquer um de nós era etiquetado pelo grupo e todos sabiam tudo acerca de todos. A informação circulava e acabava por se tornar uma marca, por vezes indelével, que tínhamos que transportar tatuada na testa para o resto das nossas vidas. O que se passava, então, era que estávamos rodeados de pessoas que sabiam tudo sobre nós. Tínhamos muito menos privacidade que hoje em dia. «Se não podes controlar a informação, melhora-a!» [...]

  24. 24 Identity Play, Now and Future « Fruit-For-Thought said at 10:17 on November 5th, 2010:

    [...] idea is also elaborated in Laurent Haug‘s articles on privacy, with, however, an interesting emphasis on the maluse of today’s [...]

  25. 25 Cues And Interactions. Temporary Tribes. | Project Shrink said at 12:58 on March 2nd, 2011:

    [...] personal brand online, the best we might get is a “plausible me”, a phrase coined by Laurent Haug. The context provided online is not necessarily true, it’s [...]

  26. 26 publicy by glasperl - Pearltrees said at 19:03 on January 13th, 2012:

    [...] LaurentHaug’s Publicy rebirth of privacy You have built a space that could be called “publicy”, or “the plausible me”. [...]


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