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	<title>Comments on: In game ads</title>
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	<link>http://liftlab.com/think/laurent/2008/08/21/in-game-ads/</link>
	<description>Thoughts on a changing society.</description>
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		<title>By: microtransaction</title>
		<link>http://liftlab.com/think/laurent/2008/08/21/in-game-ads/comment-page-1/#comment-10444</link>
		<dc:creator>microtransaction</dc:creator>
		<pubDate>Tue, 09 Sep 2008 13:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://liftlab.com/think/laurent/2008/08/21/in-game-ads/#comment-10444</guid>
		<description>Gamers by nature are a fickle bunch, and often quite vocal about their dislikes.  If Google can somehow manage to find the right balance of in-game advertising that can appease even this market, well, I can honestly say, kudos to you Google.  It should be interesting to see how this one shakes out.</description>
		<content:encoded><![CDATA[<p>Gamers by nature are a fickle bunch, and often quite vocal about their dislikes.  If Google can somehow manage to find the right balance of in-game advertising that can appease even this market, well, I can honestly say, kudos to you Google.  It should be interesting to see how this one shakes out.</p>
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		<title>By: In game ads &#124; In-game advertising</title>
		<link>http://liftlab.com/think/laurent/2008/08/21/in-game-ads/comment-page-1/#comment-10401</link>
		<dc:creator>In game ads &#124; In-game advertising</dc:creator>
		<pubDate>Mon, 08 Sep 2008 13:32:03 +0000</pubDate>
		<guid isPermaLink="false">http://liftlab.com/think/laurent/2008/08/21/in-game-ads/#comment-10401</guid>
		<description>[...] rest is here: In game ads   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] rest is here: In game ads   Share and [...]</p>
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		<title>By: Game Alert - Shooting game ads&#8230; the next gaming hype? &#124; In-game advertising</title>
		<link>http://liftlab.com/think/laurent/2008/08/21/in-game-ads/comment-page-1/#comment-9809</link>
		<dc:creator>Game Alert - Shooting game ads&#8230; the next gaming hype? &#124; In-game advertising</dc:creator>
		<pubDate>Fri, 22 Aug 2008 14:35:00 +0000</pubDate>
		<guid isPermaLink="false">http://liftlab.com/think/laurent/2008/08/21/in-game-ads/#comment-9809</guid>
		<description>[...] In game ads By laurent Google continues to follow users attention by working on an in-game advertising engine that will extend the company&#8217;s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop &#8230; [...]</description>
		<content:encoded><![CDATA[<p>[...] In game ads By laurent Google continues to follow users attention by working on an in-game advertising engine that will extend the company&#8217;s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop &#8230; [...]</p>
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