In game ads
Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop solution for any advertising need.
Online companies seem to move to the offline world when they get more mature, disturbing the established players in the process. The old guys, who usually have deep pockets, answer by going on a buying frenzy, grabbing any competitor they find. The advertising industry is a good example of that process, as the 2007 acquisitions list shows.
It will be interesting to see where the domination of Google will stabilize. Can competitors fight back or is it too late?
August 22nd, 2008 at 4:35 pm
[…] In game ads By laurent Google continues to follow users attention by working on an in-game advertising engine that will extend the company’s reach to the non-web world. After radio and newspaper, the search giant continues to work towards being the one stop … […]
September 8th, 2008 at 3:32 pm
[…] rest is here: In game ads Share and […]
September 9th, 2008 at 3:23 pm
Gamers by nature are a fickle bunch, and often quite vocal about their dislikes. If Google can somehow manage to find the right balance of in-game advertising that can appease even this market, well, I can honestly say, kudos to you Google. It should be interesting to see how this one shakes out.