Google announces friend connect - widgets that anybody can put on a website to add “social” capabilities (identity, rating, commenting, etc…) - and a new war starts: the social layer war. Who will provide the friendliest system and grow their user base? Who will become the most powerful identity system, reusable on any site across the network?

Facebook (Connect) and MySpace (Data availability) had already made their moves earlier in the week, and Facebook has already pulled out of Friend Connect citing privacy concerns. Let’s hope we get a clear winner soon, and that it is the most open system of the three. The web has lost way too much time with stupid standards wars (remember html, browsers, etc…).

This entry was posted on Friday, May 16th, 2008 at 12:22 am and is filed under web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.