Men’s brains link sex and money
Sometimes an article reminds us how our usage of the world is still conditioned by primal processes. A recent study showed that men were more likely to make gambles after having seen erotic pictures.
When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported. […]
“You have a need in an evolutionary sense for both money and women. They trigger the same brain area,” […]
I am sure the porn industry didn’t need a scientific study to find out about this ;)
May 15th, 2008 at 8:11 pm
Well…
A citizen saw Adlai Stevenson on the campaign trail and stated, “Mr. Stevenson, we want to let you know that the intellectuals of America support you.”
Mr. Stevenson replied, “That’s wonderful, however, I need a majority.”
My point is that while many men (and women) may decide to be coaxed into spending (more) money after observing “visual stimuli,” I have to admit that many are not won over by the use of such advertising.
I am not real sure why someone who appreciates the visual picture (of the man or woman) somehow assumes that the use of the product (there are many products in any add) would help them “get” the desired stimuli.
The question this brings to mind is, as you put it, obvious. How do these people get funded for these studies that seem, to some of us at least, to have an “obvious” answer/outcome?