A citizen saw Adlai Stevenson on the campaign trail and stated, “Mr. Stevenson, we want to let you know that the intellectuals of America support you.”

Mr. Stevenson replied, “That’s wonderful, however, I need a majority.”

My point is that while many men (and women) may decide to be coaxed into spending (more) money after observing “visual stimuli,” I have to admit that many are not won over by the use of such advertising.

I am not real sure why someone who appreciates the visual picture (of the man or woman) somehow assumes that the use of the product (there are many products in any add) would help them “get” the desired stimuli.

The question this brings to mind is, as you put it, obvious. How do these people get funded for these studies that seem, to some of us at least, to have an “obvious” answer/outcome?