Always different and still the same

Interesting brand created by Todo (a Torino based design studio) for their “cultural avatar”, an association called Nada. The brand is consistently changing but remains recognizable.

TODO has an interesting manifesto that would make a lot of economist happy (the “we will never retire part”)

we listen
we ask questions
we research
we take risk
we make mistakes
we like busted knees
we solve problems
we are happy
we’ll never retire

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