Search, social networks, blogs, and RSS […] are driving more and more users deep into today’s Web properties. Now, the majority of consumers bypass a site’s home page completely. […] Every page is a home page.

Avenue A Razorfish 2008 Digital Outlook Report (via Guy Kawasaki)

Quite an interesting report, concluding (among other things) that pay walls are finished, convergence is not happening, and digital “has become the darling of the media and advertising worlds”.

It is funny to see the web’s oldest buzzword - “home page” - disappear after such a long life. Time as come to say good bye, and the clock is ticking on other terms like “blog” or “wiki” as every single site seems to open up to two ways interactions with visitors.

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