From a recent presentation at the Seoul Digital Forum by Tom Curley, CEO of the Associated Press:

“As we consider the digital future though, let’s be very clear about one thing: Technology may change how journalists work, but it has never changed what journalists do. […]

The clear imperative today is that we have to go where the users are, and fit our content and interactivity to the screen they happen to be using. Consumers are consuming more content than ever, but we have to provide it in new ways and under different terms from those that drove our business through the 20th century,”

Link

Great to hear the big execs sing that tune. Now is the time for journalists still feeling threatened by new technologies to realize they are their future, opening unprecedented opportunities for those who embrace them.

This entry was posted on Wednesday, October 24th, 2007 at 4:59 pm and is filed under media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.