Online advertising picked up 7 percentage points of market share in a single year over offline.

US advertising revenue at 4 big online media companies - Google, Yahoo, AOL, and MSN - grew by $1.3 billion in Q2, or 42%.

US advertising revenue at 15 big television, newspaper, magazine, radio, and outdoor companies (Time Warner, Viacom, CBS, etc.) shrank by $280 million in Q2, or 3%. […]

Online advertising grew from $3 billion to $4.2 billion (23% share to 30% share) while the offline portion shrank from $9.9 billion to $9.6 billion (77% share to 70% share).

This might be a distorted view. The fact that the 15 biggest television and newspaper companies lost ground does not mean the WHOLE offline pie got smaller. In fact, it seems local medias (who have more clearly delimited communities = more facility to monetize) are growing again. But there is something going on here, despite the fact that users seem to completely ignore online ads according to a recent study.

Link (via Pierre)

This entry was posted on Thursday, August 23rd, 2007 at 10:46 pm and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.