Second thoughts about second life?

Four years after Second Life debuted, some marketers are second-guessing the money and time they’ve put into it. […]

most firms were more interested in the publicity they received from their ties with Second Life than in the digital world itself. “It was a way to brand themselves as being leading-edge,” he said. […]

Between May and June, the population of active avatars declined 2.5%, and the volume of U.S. money exchanged within the world fell from a high of $7.3 million in March to $6.8 million in June.

Link (via Bruno)

Time for a bit of I-told-you-so maybe ;)

This entry was posted on Tuesday, July 17th, 2007 at 2:33 pm and is filed under 3D, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Second thoughts about second life?”

  1. Matt O'Neill Says:
    July 17th, 2007 at 3:20 pm

    i can just imagine your smugness in writing that.

    i’m not a real SL fan myself, but it probably represents the future of the net, no? Maybe not the SL platform, but a 3d net nontheless?

    M

  2. Laurent Says:
    July 17th, 2007 at 5:32 pm

    smugness, I learned a new word today :)

    I think 3D makes a lot of sense, even if it is probably not the best interface for the whole web (think reading news for ex).

Leave a Reply