Second thoughts about second life?

Posted: July 17th, 2007 | 2 Comments »

Four years after Second Life debuted, some marketers are second-guessing the money and time they’ve put into it. [...]

most firms were more interested in the publicity they received from their ties with Second Life than in the digital world itself. “It was a way to brand themselves as being leading-edge,” he said. [...]

Between May and June, the population of active avatars declined 2.5%, and the volume of U.S. money exchanged within the world fell from a high of $7.3 million in March to $6.8 million in June.

Link (via Bruno)

Time for a bit of I-told-you-so maybe ;)

2 Comments on “Second thoughts about second life?”

  1. 1 Matt O'Neill said at 15:20 on July 17th, 2007:

    i can just imagine your smugness in writing that.

    i’m not a real SL fan myself, but it probably represents the future of the net, no? Maybe not the SL platform, but a 3d net nontheless?

    M

  2. 2 Laurent said at 17:32 on July 17th, 2007:

    smugness, I learned a new word today :)

    I think 3D makes a lot of sense, even if it is probably not the best interface for the whole web (think reading news for ex).

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