Major news in the stats world

A leading online measurement service [Nielsen/NetRatings,] will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites.

Link (via Steve Rubel)

About time.

This entry was posted on Monday, July 9th, 2007 at 10:50 pm and is filed under web, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Major news in the stats world”

  1. Kåre Mulvad Says:
    July 10th, 2007 at 9:55 am

    “and others are increasingly using a software trick called Ajax to improve the user experience. It allows sites to update data automatically and continually, without users needing to pull up new pages. Page views decline as a result.”

    Thinking about Jakob Nielsens lengthy newsletter about content-value (not saying the man is right all the time). This makes a good point if you are in the business of bringing valued content to your users.

  2. Laurent Says:
    July 10th, 2007 at 11:13 am

    AJAX as an improvement to user experience? Not always ;)

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