Steve Rubel points that the world’s most famous video blog is realizing that advertising alone won’t sustain its future growth and I wonder if these guys are 1) simply too early on the market 2) suffering from having totally unreliable metrics to work with. As I wrote earlier, views are inflated and can’t be taken seriously.

Advertisers kind of have a double leap of faith to do with video blogs, first getting out of the comfort zone of working with the good ol’ TV folks, then having no real way of measuring the number of eyeballs they are reaching.

There is an urgent need for statistical standards to measure internet traffic, and finally have numbers that can be trusted and compared. It is time for the W3C step up? Is there already something in that field?

This entry was posted on Sunday, May 27th, 2007 at 1:24 pm and is filed under media, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.