I was in Zurich today to share my thoughts on the state of the web with thirty consultants of McKinsey. Every time I present, the first words of Scoble’s presentation at LIFT06 always come to my mind: “there is always much more intelligence in the room than on stage”. So I was a bit stressed as you can guess, thinking that what Robert was talking about is probably truer than ever when the room is filled with professionals of the world’s most prestigious management consulting firm.

I tried to come up with an overview of the moment’s important trends, trying to pass one key message: the web is out of it’s silo, it’s time to take it out of the IT department and embed it in your organization, because it is probably affecting almost every aspect of your business.

I posted my slides on SlideShare, mostly to test drive this service Alex has been telling me about.

I then met with Patrick Hofer of Tweakfest. He is preparing one heck of a show in Zurich (Steve Wosniak is coming to Switzerland!), and it felt great to sit down with the only other guy in this country who was unconscious enough to start a tech conference. We decided to explore ways to collaborate, so expect some news on this side soon.

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