You can now help the poorest country in the world fight desertification, “the most threatening ecosystem change impacting livelihoods of the poor”, right from your desktop.

Tree-nation is a site that offers the possibility to plant a tree in a park in Niger. Starting at 10 euros, all trees will form a giant heart – visible from space – and give this whole operation just enough cheesiness to get on the night news.

A good idea, a social dimension (trees are used to start conversation between the donors), an easy process, prestigious endorsers, an angle for media coverage, and affordable prices. Tree Nation prefigures a new generation of humanitarian projects, bringing the world’s problems to our computers in a packaged, direct and effective way.

This entry was posted on Monday, March 5th, 2007 at 9:07 pm and is filed under society, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.