London Heathrow Airport Terminal 5 forecast that future travelers would be older. Research into older travelers showed they often go into the toilet, so many new toilets were planned.

However, deeper investigation discovered they were going into the toilets….to hear the announcements. It was the only place they could find where they could clearly hear the flight calls! So now the airport is putting new audio areas where you can clearly hear your flight call….

Link

Amazing. This shows how hard it can sometimes be to truly understand users.

This entry was posted on Wednesday, January 31st, 2007 at 1:41 pm and is filed under design, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.