Ingo Haupt, a German business student at Johannes Gutenberg University of Mainz, contacted me about an interesting study on Business Blogs. The idea it to understand “what quality aspects of business blogs are most important for consumers and how companies can use their weblogs to create and strengthen consumer loyalty”.

Sounds like an interesting program, your individual data will be kept confidential and the results public.

So if you have 10 minutes to invest in a nice research click here and be sure to check Ingo’s blog to get the results when they become available. Thanks for your help!

This entry was posted on Thursday, August 31st, 2006 at 3:26 pm and is filed under blog, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.