Doc Searls in Hugh Macleod’s comments:

Whatever marketing becomes will start, I believe, as a technology trend.

Link

Brilliant yes yes. Actually not that surprising. Marketing is about connecting people, and technology is becoming the most important way for human beings to connect.

Hugh continues:

When people in the advertising business ask me where my disaffection with that industry comes from, I tell them to do the math:[…] none of the ideas that have excited me in the last 5 years or so have come from Madison Avenue. Not one. Zero. Zilch. Nada.

What a pleasure to have blogs. What other medium allows to see bright people think in real time? Have a nice week-end folks!

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