Last week was the least-viewed week in the history of broadcast network television in the USA.
CBS, ABC, NBC and Fox averaged 20.8 million viewers during the average prime-time minute last week, according to Nielsen Media Research. That sunk below the previous record, set during the last week of July in 2005.

Link (via BoingBoing)

Everything BUT television is growing on the US market. The advertising dollars will continue their exodus from the TV screens to the Web, video games, podcasts, etc…

So what will the big networks do now? Organize weekly Superbowls, or embrace new medias to try to capitalize on the relations they built with all of us?

The clock is ticking, and time is getting shorter with the Web it seems.

This entry was posted on Monday, July 24th, 2006 at 4:52 pm and is filed under broadcasting, english. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.