Comments on: 70% of large companies will have blogs http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/ Thoughts on technology and society Sun, 06 Jul 2008 21:57:33 +0000 http://wordpress.org/?v=wordpress-mu-1.2.1 By: Laurent http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-424 Laurent Thu, 06 Jul 2006 08:33:55 +0000 http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-424 I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.<br /> <br /> I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”...) I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.

I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”…)

]]> By: Laurent http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-1025 Laurent Thu, 06 Jul 2006 08:33:55 +0000 http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-1025 I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.<br /> <br /> I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”...) I wouldn’t be as radical as you: the fashion effect of blogging should also be a great motivation for that kind of companies.

I can see 70% of large companies using blogs by the end of the year, now the interesting part will be how many of them will actually benefit from that, and avoid all the usual traps of the big centralized structure meeting the realities of the online world (the “dad at the disco effect”…)

]]> By: Matt O'Neill http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-420 Matt O'Neill Tue, 04 Jul 2006 08:34:18 +0000 http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-420 I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?<br /> <br /> I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.<br /> <br /> This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.<br /> <br /> M I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?

I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.

This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.

M

]]> By: Matt O'Neill http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-1021 Matt O'Neill Tue, 04 Jul 2006 08:34:18 +0000 http://liftlab.com/think/laurent/2006/07/04/70-of-companies-will-have-blogs/#comment-1021 I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?<br /> <br /> I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.<br /> <br /> This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.<br /> <br /> M I keep hearing this statistic being bandied about. It just doesn’t ring true to me. How did they reach that figure? If we take the FTSE 500 list as being large companies, does that mean 175 corporations are going to sort blogs in the next six months?

I regularly speak with large organisations about blogging of one sort or another. Introducing ‘open’ communication like this is a massive challenge for them. At minimum, the legal paranoia is enough to put many of them off.

This ‘open utopia’ may come, but end of 2006, I’d put money on it not happening.

M

]]>